Strategy that moves
from decision to execution.

Most clients come to us knowing something in the business needs to change, not always what. We start by understanding the business, then stay to help put the answer in place. Courtney leads each engagement, with specialists brought in when the work calls for it.

Courtney Lares, Founder and Principal of Courtney Lares Private Consulting
Courtney LaresFounder and Principal

What are you working on?

1 of 3

Prefer to talk it through? Book a consultation directly.

More specifically?

What type of support are you looking for?

What we help with

All expertise
01

Strategy and Business Advisory

Growth planning, market positioning, roadmaps, and an experienced outside perspective on decisions that are expensive to get wrong.

  • Business strategy
  • Growth planning
  • Strategic roadmaps
  • Business development
  • Market positioning
  • Organizational planning
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02

Operations and Financial Performance

Budget management, cost reduction, process improvement, and the operational infrastructure behind reliable performance.

  • Budget management
  • Expense analysis
  • Cost reduction
  • Operational efficiency
  • Workflow optimization
  • Process improvement
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03

AI and Technology Transformation

AI strategy and implementation, automation, technology selection, and honest assessments of where AI helps and where it does not.

  • AI strategy
  • AI implementation
  • Workflow automation
  • Business automation
  • Technology selection
  • Digital transformation
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04

Platforms and Digital Infrastructure

CRM, CMS, custom applications, portals and integrations, designed and implemented around how the business operates.

  • CRM strategy and implementation
  • CRM integrations
  • CMS platforms and architecture
  • Application development
  • Custom web applications
  • Client portals
  • API integrations
  • Booking and scheduling systems
  • Platform migration
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05

Brand, Marketing and Growth

Brand strategy, positioning and messaging, marketing and lead generation, and the customer experience behind repeat business.

  • Brand strategy
  • Positioning
  • Messaging
  • Marketing strategy
  • Digital marketing
  • Lead generation
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06

Websites, SEO and Digital Experience

Custom websites, technical and local SEO, conversion optimization, and digital experiences that produce inquiries.

  • Custom websites
  • Website redesign
  • Technical SEO
  • Local SEO
  • Conversion optimization
  • Digital experience
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Selected Engagements

Automotive · Service Department

Mercedes-Benz
of Benzel-Busch

  • Google visibility
  • Reviews
  • Local search
  • Customer discovery

Improving service visibility in Google.

The SituationThe service department needed a stronger presence in local search.

The WorkCourtney worked with the Director of Service on Google visibility, reviews and local search performance.

The ResultImproved visibility and helped more prospective service customers discover the dealership.

grit-diesel.com
Services24/7 RoadsideAboutContact
Shepherdsville, KY Grit Diesel Maintenance & Repair
24/7 Roadside · Call Now

Commercial and Industrial · Shepherdsville, KY

A diesel shop's first search presence, built around the phone call.

The SituationNo website and no search presence, in a market where customers decide in seconds.

The WorkA five page site built around the phone call, with 24/7 roadside up front and local SEO for its market.

The ResultLaunched August 2026, the shop's first web presence.

lightbodiesintegrativemassage.com
HomePost-Op CarePerformanceTherapeuticAbout
Toms River, New Jersey Light Bodies Integrative Massage
Book a Session

Healthcare and Wellness · Toms River, NJ

A wellness studio repositioned around post-operative recovery.

The SituationA platform built site with buried services was holding back a growing studio.

The WorkA full rebrand and custom site with booking on the page and local SEO rebuilt.

The ResultLaunched August 2026, taking bookings at a lower monthly cost.

Rebranded palette and identity

What is shown here is a selection. Some of the firm's most substantial engagements are confidential, and are discussed privately when relevant.

We start with the business, not the deliverable.

Clients often arrive asking for something specific: a website, AI, marketing, automation or a new platform. We first determine what is actually creating the problem. Sometimes the original request is right. Sometimes the highest-value solution is somewhere else.

  1. Understand
  2. Diagnose
  3. Recommend
  4. Implement
  5. Improve
Technology

Built as one connected system.

CRM, content, AI, automation and the website are usually bought as separate tools. We design and implement them as one system, so data moves, follow up happens, and the technology reflects how the business actually runs.

How we work

Two things most firms keep separate, held together on every engagement.

  1. One senior point of contact.The person you meet is the person who does the work. No handoff to a junior team after the sale.
  2. Advice that carries through to execution.Recommendations come with a plan to act on them, and we stay involved while it happens.
  3. Teams sized to the engagement.Specialists in technology, design and marketing join for the work that needs them, and not otherwise.
  4. Plain language, clear next steps.Every conversation ends with a decision or an action, not a document to interpret.
A note from Courtney

I spent more than a decade running operations and client relationships in healthcare before starting this practice. So I know what it is like to carry a problem you cannot quite name, and how much lighter it gets once someone helps you see it clearly.

That is the work I like most: getting to a clear decision, then staying long enough to make sure it actually happens.

If something in your business has been on your mind, I would like to hear about it.

Courtney

What clients say

From Google reviews. Full names and businesses where clients chose to share them.

Working with Courtney has been a game changer. She not only helped me improve my Google Business reviews, but also gave me practical strategies to strengthen my overall business. I can already see the difference in how smoothly everything is running.
David CerqueiraService Director, Benzel-Busch Mercedes-Benz
Courtney did an unbelievable job with my website. She went above and beyond to understand my needs and delivered not only an amazing site, but also a complete branding strategy that has taken my business to the next level. Worth every bit of the investment.
Stephen StasiulewiczOwner, Lux Restyling
As an entrepreneur with years of experience, I have encountered many individuals who over-promise and under-deliver. Courtney is a refreshing exception. In just a month, she took my pages from being buried in search results to ranking number one on Google.
Joseph CampisanoOwner, multiple ventures including a rental car service, barbershop, construction company and restaurant
I had a very scattered concept of what I wanted for my business logo and website and somehow Courtney nailed it in one shot. Even when I wasn't on the ball, she was. The value of her services far exceeded my expectations.
Dr. Alexandra KnightGoogle review
Her responsiveness was unparalleled. She answered our questions within the hour and consistently went above and beyond. Courtney is not just a web developer; she is a true subject matter expert in her field.
The Emissary Luxury TransportGoogle review
Between her personal touch and insight to her level of professionalism she is a true pro. I will be using her in all my future web design and creative necessities. She truly helped my brand stand tall against the rest.
Michael DentonLife coach and owner of sober living homes

Tell us what you’re working on.

It starts as a conversation, not a pitch. We talk through the issue, where things stand now and what a practical next step could look like. You leave with a clearer read either way.

Prefer to talk? Call or text (201) 874-5412.