Based in New Jersey, serving clients nationwide.
hello@courtneylaresconsulting.com
We help businesses improve strategy, operations, technology and growth. Courtney leads each engagement and brings in additional expertise when the work calls for it.
Selected clients and experience
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More specifically?
What type of support are you looking for?
Growth planning, market positioning, roadmaps, and an experienced outside perspective on decisions that are expensive to get wrong.
Budget management, cost reduction, process improvement, and the operational infrastructure behind reliable performance.
AI strategy and implementation, automation, technology selection, and honest assessments of where AI helps and where it does not.
CRM, CMS, custom applications, portals and integrations, designed and implemented around how the business operates.
Brand strategy, positioning and messaging, marketing and lead generation, and the customer experience behind repeat business.
Custom websites, technical and local SEO, conversion optimization, and digital experiences that produce inquiries.
Mercedes-Benz
of Benzel-Busch
The SituationThe service department needed a stronger presence in local search.
The WorkCourtney worked with the Director of Service on Google visibility, reviews and local search performance.
The ResultImproved visibility and helped more prospective service customers discover the dealership.
The SituationNo website and no search presence, in a market where customers decide in seconds.
The WorkA five page site built around the phone call, with 24/7 roadside up front and local SEO for its market.
The ResultLaunched August 2026, the shop's first web presence.
The SituationA platform built site with buried services was holding back a growing studio.
The WorkA full rebrand and custom site with booking on the page and local SEO rebuilt.
The ResultLaunched August 2026, taking bookings at a lower monthly cost.
What is shown here is a selection. Some of the firm's most substantial engagements are confidential, and are discussed privately when relevant.
Clients often arrive asking for something specific: a website, AI, marketing, automation or a new platform. We first determine what is actually creating the problem. Sometimes the original request is right. Sometimes the highest-value solution is somewhere else.
CRM, content, AI, automation and the website are usually bought as separate tools. We design and implement them as one system, so data moves, follow up happens, and the technology reflects how the business actually runs.
A small firm, run the way clients wish larger ones were.
Courtney has more than a decade of experience leading operations and client relationships in healthcare, with responsibility for budgets, performance and complex client engagements.
As a business owner herself, she brings an operator's perspective to the firm's consulting work: budgets that have to balance, teams that have to deliver, and decisions that have to hold up.
A strategy consultation is a working conversation about the issue, where things stand now and what a practical next step could look like.
