Selected Engagements

The engagements below are real, and so are the results. We do not publish numbers we cannot stand behind. A selection of client work is shown here; additional examples are available privately when relevant, as some engagements are confidential.

Automotive · Service Department

Mercedes-Benz
of Benzel-Busch

  • Google visibility
  • Reviews
  • Local search
  • Customer discovery

Automotive · Service Department

Improving service visibility in Google.

Challenge. The service department needed a stronger presence in local search.

Work. Courtney worked with the Director of Service on Google visibility, reviews and local search performance.

Result. Improved visibility and helped more prospective service customers discover the dealership.

Grit Diesel website on a phone: diesel truck repair and 24/7 roadside assistance in Shepherdsville, KY

Commercial and Industrial · Shepherdsville, KY

A diesel shop's first search presence, built around the phone call.

Challenge. The shop had no website and no search presence, in a market where fleet managers and stranded drivers find help online and decide in seconds.

Work. A five page site designed for how customers actually reach a diesel shop: 24/7 roadside up front, click to call throughout, a mobile call bar, real shop photography and local SEO for its market.

Result. Launched August 2026 on the shop's own domain, a direct line from Google to the service desk.

Lux Restyling website on a phone, showing the Brabus and Novitec partner logos

Automotive Aftermarket · New Jersey

A restyling shop positioned among the top luxury names in New Jersey.

Challenge. The shop's work belonged in the luxury conversation, but its online presence didn't, and the customers who spend at that level couldn't find it.

Work. Courtney rebuilt the website, improved its SEO, and helped establish partner relationships with Novitec and Brabus so the shop appears alongside the names its customers already trust.

Result. More business coming through the shop, and a presence that matches the vehicles it works on.

Light Bodies Integrative Massage website on a phone

Healthcare and Wellness · Toms River, NJ

A wellness studio repositioned around post-operative recovery.

Challenge. A growing studio was ready to be known for post-operative recovery, but its platform built site, buried services and frustrating booking widget were holding the brand back.

Work. A full rebrand and a custom five page website built around the studio's highest value services, with online booking integrated on the page, redundant subscriptions retired and local SEO rebuilt.

Result. Launched August 2026. Live, indexed, taking bookings, and running at a lower monthly cost than the setup it replaced.

JaVa Heritage Property Management website on a phone

Property Management · Website and Digital Infrastructure

A domain locked in transfer, and a launch that didn't wait for it.

Challenge. The company's new Wix website was ready to go live, but an ICANN 60 day transfer lock kept the domain stuck at its previous registrar.

Work. Courtney managed the technical setup of the site and domain, and worked around the lock by connecting the existing domain to the new Wix site through DNS while registration stayed at Squarespace. Wix implementation, platform migration strategy, DNS configuration and technical troubleshooting.

Result. The new site launched on schedule, and the domain transfer completed later on its own clock.

Program Curriculum Built to Last The Real Business of Massage Therapy
WK 1 Honest self-assessment
WK 2 The client relationship
WK 3 Business mechanics
WK 4 A sustainable practice

Professional Education · New Jersey

A practitioner's expertise turned into a complete online business program.

Challenge. An experienced massage therapist wanted to teach newer therapists how to build a sustainable practice. There was no curriculum, platform, pricing or launch plan.

Work. We built the program: positioning, pricing, platform selection, a four week curriculum, and the launch plan.

Result. A finished program ready for market, with a cohort launch strategy and a partnership structure.

McCown Charitable Foundation website on a phone

Nonprofit · New Jersey

A working platform for a young foundation: donations, events and credibility.

Challenge. The foundation needed a credible public presence, donation processing and event ticketing, without adding administrative burden to a small team.

Work. A five page website with integrated donations, live ticketing for the foundation's fundraisers, and inquiry forms routed straight to the team. We maintain the site as events open and close.

Result. A live platform at mccowncf.org accepting donations and selling event tickets, on infrastructure that costs almost nothing to run.

Atlantic Collegiate Baseball League website on a phone

Nonprofit · Sports League · Platform Migration

Decades of league history, saved from a platform shutdown.

Challenge. One of the largest nonprofit collegiate baseball leagues for young men pursuing professional careers was facing the end of its PrestoSports platform. Years of records, rosters, statistics and league history lived there, with no path off it. Losing that archive would have meant losing the league's institutional record, and with it the continuity the league runs on.

Work. Courtney migrated the league's data onto a new platform, built the new website around it, and trained the organization's people to maintain the site themselves rather than depend on outside help for routine updates.

Result. The history was preserved, the league continued without interruption, and the organization now runs its own site.

Platform Build and Governance Sweaty Threads Gaming platform and commerce
01 Gaming platform build
02 Creator commission engine
03 Services agreement
04 Operating split

Ecommerce and Apparel

A gaming platform built inside an apparel brand's website.

Challenge. A gaming apparel brand wanted more than a store: a place where its community could play, compete and keep coming back.

Work. Courtney built a full gaming platform within the brand's website, alongside the commerce strategy, creator commission structure and services agreement that protect the brand as it grows.

Result. A store and a gaming destination in one, with a governance model the brand runs day to day.

Stellar Empowered Evolution website on a phone

Coaching and Professional Services

A coaching practice moved off templates and onto its own foundation.

Challenge. A transformation coach needed to leave a template platform for a brand with its own presence, scheduling and payments.

Work. A custom website through multiple versioned releases, a domain migration, integrated scheduling, and a comparison of booking and payment platforms matched to how coaching packages sell.

Result. A distinctive live site and a platform roadmap chosen on economics and fit.

Re-Stohr website on a phone, founder story section

Health and Performance · Ecommerce

A supplement brand given a website and a way to market it.

Challenge. A supplement line needed a home online and a way to reach customers beyond word of mouth.

Work. Courtney helped create the website and shape the marketing around the products, from how the brand presents itself to the channels it uses to reach buyers.

Result. A live storefront at re-stohr.com and marketing the client can keep running.

The Emissary Luxury Transport website on a phone

Luxury Transportation · Website

A chauffeured transport brand given a site to match the service.

Challenge. A luxury car service needed a web presence that felt like the experience it sells, and a partner who would answer quickly while it was built.

Work. Courtney built the site around the brand's promise and its process, with client recommendations placed where prospective corporate accounts would look for them.

Result. A site the owners describe as exceeding every expectation, delivered with questions answered within the hour.

Unhinged Exotics website on a phone: exotic car rentals in Toms River, NJ

Exotic Car Rental · Toms River, NJ

A rental fleet positioned for the Jersey Shore and New York.

Challenge. A new exotic and luxury rental business needed to be found by the people searching for it, from the Shore to the city, and to make booking immediate.

Work. Courtney built a bold, search-focused site with booking front and center and the service area written into the page.

Result. A live booking site for a fleet that competes on presence as much as inventory.

JM Home Renovations website on a phone

Home Renovation · Website

A renovation contractor shown the way homeowners want to see the work.

Challenge. Quality work was not translating into inquiries because nothing online showed it at the level it deserved.

Work. Courtney built a visual site organized around the services homeowners search for, with financing options and customer reviews given real prominence.

Result. A presence that matches the finish of the work and gives a homeowner reasons to call.

Peaches Promise website on a phone: pet hospice and palliative care consultation

Veterinary Hospice · Website

A gentle front door for a hard conversation.

Challenge. A pet hospice and palliative care practice needed a site that explained delicate services clearly without ever feeling clinical or cold.

Work. Courtney designed a calm, structured site that walks families through each consultation and care planning service in plain, kind language.

Result. A practice that families can find and understand at the moment they need it most.

Enterprise Structure and Planning Michael Denton Coaching practice and sober living homes
01 Enterprise structure
02 Operating model
03 Business planning
04 Implementation

Coaching and Residential Services · Advisory

Two businesses, one owner, and a structure that let both grow.

Challenge. A life coach who also owns sober living homes was running two very different operations under one roof, with the overlap creating friction rather than leverage.

Work. Courtney worked with him over several months to structure the enterprise, streamline how the businesses run, and turn a steady stream of ideas into plans that could actually be carried out.

Result. A clearer structure, smoother operations, and an owner who now brings every new venture to the same table first.

The Sew Happy Studio website on a phone

Retail and Creative · Hillsborough, NJ

Launch infrastructure for a new creative studio, designed around its booking system.

Challenge. A new studio was preparing to open with an unfinished template site, recurring platform costs, and a class booking system that had to carry the operation.

Work. A ground up custom website designed around the studio's booking backend, so classes are managed in one place and published everywhere, at near zero recurring cost.

Result. Live at thesewhappystudio.com, with classes published from one place and running at near zero recurring cost.

Start with a conversation.

Bring the challenge. Discovery finds the real problem, strategy defines the fix, and the build makes it real.

Prefer to talk? Call or text (201) 874-5412.