Courtney LaresPrivate Consulting LLC

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Selected engagements

The engagements below are real, and so are the results. We do not publish numbers we cannot stand behind. This is a selection; several engagements are confidential, and the full portfolio is shared in conversation.

New JerseyLux RestylingNovitec and Brabus partner positioning.
Screenshot of the Lux Restyling website we built, on a phone
Website capture: our build, luxrestyling.com.

Automotive aftermarket · New Jersey

A restyling shop positioned among the top luxury names in New Jersey.

Challenge
The shop's work belonged in the luxury conversation, but its online presence didn't, and the customers who spend at that level couldn't find it.
Our work
Courtney rebuilt the website, improved its SEO, and helped establish partner relationships with Novitec and Brabus so the shop appears alongside the names its customers already trust.
Outcome
More business coming through the shop, and a presence that matches the vehicles it works on.
Hillsborough, NJThe Sew Happy StudioBuilt around its booking system.
Screenshot of the The Sew Happy Studio website we built, on a phone
Website capture: our build, thesewhappystudio.com.

Retail and creative · Hillsborough, NJ

Launch infrastructure for a new creative studio, designed around its booking system.

Challenge
A new studio was preparing to open with an unfinished template site, recurring platform costs, and a class booking system that had to carry the operation.
Our work
A ground up custom website designed around the studio's booking backend, so classes are managed in one place and published everywhere, at near zero recurring cost.
Outcome
Live at thesewhappystudio.com, with classes published from one place and running at near zero recurring cost.
Shepherdsville, KYGrit DieselMaintenance and repair. 24/7 roadside.
Screenshot of the Grit Diesel website we built, on a phone
Website capture: our build, grit-diesel.com.

Commercial and industrial · Shepherdsville, KY

A diesel shop's first search presence, built around the phone call.

Challenge
The shop had no website and no search presence, in a market where fleet managers and stranded drivers find help online and decide in seconds.
Our work
A five page site designed for how customers actually reach a diesel shop: 24/7 roadside up front, click to call throughout, a mobile call bar, real shop photography and local SEO for its market.
Outcome
Launched August 2026 on the shop's own domain, a direct line from Google to the service desk.
Supplement brandRe-StohrA website and a way to market it.
Screenshot of the Re-Stohr website we built, on a phone
Website capture: our build, re-stohr.com.

Health and performance · Ecommerce

A supplement brand given a website and a way to market it.

Challenge
A supplement line needed a home online and a way to reach customers beyond word of mouth.
Our work
Courtney helped create the website and shape the marketing around the products, from how the brand presents itself to the channels it uses to reach buyers.
Outcome
A live storefront at re-stohr.com and marketing the client can keep running.
Toms River, NJLight BodiesRebrand, website and booking.
Screenshot of the Light Bodies Integrative Massage website we built, on a phone
Website capture: our build, lightbodiesintegrativemassage.com.

Healthcare and wellness · Toms River, NJ

A wellness studio repositioned around post-operative recovery.

Challenge
A growing studio was ready to be known for post-operative recovery, but its platform built site, buried services and frustrating booking widget were holding the brand back.
Our work
A full rebrand and a custom five page website built around the studio's highest value services, with online booking integrated on the page, redundant subscriptions retired and local SEO rebuilt.
Outcome
Launched August 2026. Live, indexed, taking bookings, and running at a lower monthly cost than the setup it replaced.
Luxury transportationThe EmissaryA site to match the service.
Screenshot of the The Emissary Luxury Transport website we built, on a phone
Website capture: our build, emissarylux.com.

Luxury transportation · Website

A chauffeured transport brand given a site to match the service.

Challenge
A luxury car service needed a web presence that felt like the experience it sells, and a partner who would answer quickly while it was built.
Our work
Courtney built the site around the brand's promise and its process, with client recommendations placed where prospective corporate accounts would look for them.
Outcome
A site the owners describe as exceeding every expectation, delivered with questions answered within the hour.
NonprofitMcCown Charitable FoundationDonations, events and credibility.
Screenshot of the McCown Charitable Foundation website we built, on a phone
Website capture: our build, mccowncf.org.

Nonprofit · New Jersey

A working platform for a young foundation: donations, events and credibility.

Challenge
The foundation needed a credible public presence, donation processing and event ticketing, without adding administrative burden to a small team.
Our work
A five page website with integrated donations, live ticketing for the foundation's fundraisers, and inquiry forms routed straight to the team. We maintain the site as events open and close.
Outcome
A live platform at mccowncf.org accepting donations and selling event tickets, on infrastructure that costs almost nothing to run.
Platform migrationAtlantic Collegiate Baseball LeagueRecords, rosters, statistics, history.
Screenshot of the Atlantic Collegiate Baseball League website we built, on a phone
Website capture: our build, acblbaseball.org.

Nonprofit sports league · Platform migration

Decades of league history, saved from a platform shutdown.

Challenge
One of the largest nonprofit collegiate baseball leagues for young men pursuing professional careers was facing the end of its PrestoSports platform. Years of records, rosters, statistics and league history lived there, with no path off it.
Our work
Courtney migrated the league's data onto a new platform, built the new website around it, and trained the organization's people to maintain the site themselves rather than depend on outside help for routine updates.
Outcome
The history was preserved, the league continued without interruption, and the organization now runs its own site.
CoachingStellar Empowered EvolutionOff templates, onto its own foundation.
Screenshot of the Stellar Empowered Evolution website we built, on a phone
Website capture: our build.

Coaching and professional services

A coaching practice moved off templates and onto its own foundation.

Challenge
A transformation coach needed to leave a template platform for a brand with its own presence, scheduling and payments.
Our work
A custom website through multiple versioned releases, a domain migration, integrated scheduling, and a comparison of booking and payment platforms matched to how coaching packages sell.
Outcome
A distinctive live site and a platform roadmap chosen on economics and fit.
Toms River, NJUnhinged ExoticsThe Shore to the city.
Screenshot of the Unhinged Exotics website we built, on a phone
Website capture: our build, unhingedexotics.com.

Exotic car rental · Toms River, NJ

A rental fleet positioned for the Jersey Shore and New York.

Challenge
A new exotic and luxury rental business needed to be found by the people searching for it, from the Shore to the city, and to make booking immediate.
Our work
Courtney built a bold, search-focused site with booking front and center and the service area written into the page.
Outcome
A live booking site for a fleet that competes on presence as much as inventory.
Home renovationJM Home RenovationsThe work, shown properly.
Screenshot of the JM Home Renovations website we built, on a phone
Website capture: our build, jmhomerenovations.com.

Home renovation · Website

A renovation contractor shown the way homeowners want to see the work.

Challenge
Quality work was not translating into inquiries because nothing online showed it at the level it deserved.
Our work
Courtney built a visual site organized around the services homeowners search for, with financing options and customer reviews given real prominence.
Outcome
A presence that matches the finish of the work and gives a homeowner reasons to call.
Pet hospicePeaches PromiseA gentle front door.
Screenshot of the Peaches Promise website we built, on a phone
Website capture: our build, peachespromise.com.

Veterinary hospice · Website

A gentle front door for a hard conversation.

Challenge
A pet hospice and palliative care practice needed a site that explained delicate services clearly without ever feeling clinical or cold.
Our work
Courtney designed a calm, structured site that walks families through each consultation and care planning service in plain, kind language.
Outcome
A practice that families can find and understand at the moment they need it most.
New Jersey2KL ConstructionOff Wix, onto a site the firm hosts and maintains.
Screenshot of the 2KL Construction website we built, on a phone
Website capture: our build, www.2klbuild.com.

Home improvement · New Jersey

A New Jersey contractor moved off a template and onto a site built around the work.

Challenge
A licensed home improvement contractor with real projects to show was paying for a template platform that showed none of them well.
Our work
We built a photo-led site around the services homeowners search for, with a free quote form routed straight to the owner, then moved the domain off the old platform and took over hosting and maintenance.
Outcome
Live at 2klbuild.com, with the recurring platform cost retired.
Property managementJaVa HeritageLaunched through a transfer lock.
Screenshot of the JaVa Heritage website we built, on a phone
Website capture: our build, javahmanagement.com.

Property management · Website and digital infrastructure

A domain locked in transfer, and a launch that didn't wait for it.

Challenge
The company's new Wix website was ready to go live, but an ICANN 60 day transfer lock kept the domain stuck at its previous registrar.
Our work
Courtney managed the technical setup of the site and domain, and worked around the lock by connecting the existing domain to the new Wix site through DNS while registration stayed at Squarespace.
Outcome
The new site launched on schedule, and the domain transfer completed later on its own clock.
Automotive · Service departmentMercedes-Benz of Benzel-Busch
  1. Google visibility
  2. Reviews
  3. Local search
  4. Customer discovery
Engagement summary. Our work was search visibility and reviews for the service department, not the dealership's website.

Automotive · Service department

Improving service visibility in Google.

Challenge
The service department needed a stronger presence in local search.
Our work
Courtney worked with the Director of Service on Google visibility, reviews and local search performance.
Outcome
Improved visibility and helped more prospective service customers discover the dealership.
Enterprise structure and planningMichael DentonCoaching practice and sober living homes
  1. 01 Enterprise structure
  2. 02 Operating model
  3. 03 Business planning
  4. 04 Implementation
Engagement scope.

Coaching and residential services · Advisory

Two businesses, one owner, and a structure that let both grow.

Challenge
A life coach who also owns sober living homes was running two very different operations under one roof, with the overlap creating friction rather than leverage.
Our work
Courtney worked with him over several months to structure the enterprise, streamline how the businesses run, and turn a steady stream of ideas into plans that could actually be carried out.
Outcome
A clearer structure, smoother operations, and an owner who now brings every new venture to the same table first.
Program curriculumBuilt to LastThe Real Business of Massage Therapy
  1. Wk 1 Honest self-assessment
  2. Wk 2 The client relationship
  3. Wk 3 Business mechanics
  4. Wk 4 A sustainable practice
Program structure from the engagement.

Professional education · New Jersey

A practitioner's expertise turned into a complete online business program.

Challenge
An experienced massage therapist wanted to teach newer therapists how to build a sustainable practice. There was no curriculum, platform, pricing or launch plan.
Our work
We built the program: positioning, pricing, platform selection, a four week curriculum, and the launch plan.
Outcome
A finished program ready for market, with a cohort launch strategy and a partnership structure.
Platform build and governanceSweaty ThreadsGaming platform and commerce
  1. 01 Gaming platform build
  2. 02 Creator commission engine
  3. 03 Services agreement
  4. 04 Operating split
Engagement scope.

Ecommerce and apparel

A gaming platform built inside an apparel brand's website.

Challenge
A gaming apparel brand wanted more than a store: a place where its community could play, compete and keep coming back.
Our work
Courtney built a full gaming platform within the brand's website, alongside the commerce strategy, creator commission structure and services agreement that protect the brand as it grows.
Outcome
A store and a gaming destination in one, with a governance model the brand runs day to day.

Concept work

Two concepts.

Independent concept builds, made to show range in style. Neither is an official or affiliated site.

ConceptMaduka OkoyeAn athlete site for press, partners and fans.
Screenshot of the Maduka Okoye website we built, on a phone
Concept build, maduka-okoye.pages.dev. Independent concept, not an official site.

Concept · Athlete site

A concept site for a professional goalkeeper.

Challenge
An independent concept, not an official site: how an athlete's season, story, gallery and partner inquiries could live on one page.
Our work
Art direction, structure and build, with numbered sections, large stat callouts and separate contact routes for management, press and business.
Outcome
A live concept at maduka-okoye.pages.dev.
ConceptSweaty ThreadsPlay hard. Rep harder.
Screenshot of the Sweaty Threads Concept website we built, on a phone
Concept build, sweaty-threads-concept.pages.dev. Independent concept, not an official site.

Concept · Gaming apparel store

A concept storefront for a gamer apparel brand.

Challenge
A direction for the brand's store: creator drops, squad packs, clips and a creator program, in a gaming-HUD style.
Our work
Concept design and build of the storefront experience.
Outcome
A live concept at sweaty-threads-concept.pages.dev.

In their words

From Google reviews.

Working with Courtney has been a game changer. She not only helped me improve my Google Business reviews, but also gave me practical strategies to strengthen my overall business. I can already see the difference in how smoothly everything is running.

David CerqueiraService Director, Benzel-Busch Mercedes-Benz

Courtney did an unbelievable job with my website. She went above and beyond to understand my needs and delivered not only an amazing site, but also a complete branding strategy that has taken my business to the next level. Worth every bit of the investment.

Stephen StasiulewiczOwner, Lux Restyling

As an entrepreneur with years of experience, I have encountered many individuals who over-promise and under-deliver. Courtney is a refreshing exception. In just a month, she took my pages from being buried in search results to ranking number one on Google.

Joseph CampisanoOwner, multiple ventures including a rental car service, barbershop, construction company and restaurant

I had a very scattered concept of what I wanted for my business logo and website and somehow Courtney nailed it in one shot. Even when I wasn't on the ball, she was. The value of her services far exceeded my expectations.

Dr. Alexandra KnightGoogle review

Between her personal touch and insight to her level of professionalism she is a true pro. I will be using her in all my future web design and creative necessities. She truly helped my brand stand tall against the rest.

Michael DentonLife coach and owner of sober living homes

Your next move

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Bring the challenge. Discovery finds the real problem, strategy defines the fix, and the build makes it real.

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